Mahajan Founding Editor
entire Editoral Staff of the Journal of Creating Value and all
our Board of Directors are very excited about creating a
formal journal on the important topic of creating customer value.
We see customer value creation as spanning many facets of organizational
behavior and we believe the journal will look at all the dynamics required
by companies and organizations that will deliver value for the business,
employee and the customer. This holistic approach is what is needed to truly
transformational change and create real value.
If you would like to
submit a paper in our journal, please read more about submitting
a paper.You can become part of industry
and academic leaders leading and sharing value
Also, I would be happy to exchange any ideas you might have and
discuss your involvement.
Our Mission is to Enable Customer Value
To make the customer the center of a company's focus through alignment of
strategy and culture designed to create customer value.
CVCI is a nonprofit devoted to the advancement of companies and organizations
to transform their organizations and have a customer centric management
practices by creating value for their customers. Meanwhile, independently
providing CVCI events and activities will help to share ideas for business
management and professionals around the world. (website, contact address).
The Journal of Value
Creation is proud to be a part of CVCI. The Journal of Creating Value and
CVCI are both dedicated to work together and complement
each other to create awareness through CVCI events, activities and member
Watch out for more Customer Value Creation happenings
May 2015 Release
release of the first issue of the Journal of Creating Value is scheduled
2015. The journal is being published by Sage Publications one of the
global journal publishing leaders.
First Issue of JCV Published
May 15, 2015,
Sage Publishing has published the first issue of the Journal of Creating
Value. This is a milestone event undertaken by Gautam Mahajan and his Editors,
Reviewers and Board of Advisors.
"Value is what something is
worth to the customer. Value creation is therefore a necessary step for
management transformation to customer orientation. Value creation is
executing proactive, conscious, inspired and imaginative actions that create
gains or value for customers and all stakeholders. Gautam Mahajan"
You can purchase this journal or individual articles and also see
a free abstract of the articles at the Sage
What you can find in this first issue?
Customer Value: The Start
The Right Choice - What Does It Mean? Groundbreaking Research from
the Early Days of Customer Value Management (R.E. Kordupleski and
What is Value Creation About?
Just Follow the Yellow Brick Road: A Manager's Guide to Implementing
Value Creation in Your Organization (Moshe Davidow)
Value Creation and Society/Government
What is the Value of an Address? (Scott Prescott)
Making Engagement Worth It: Measuring and Managing How Entrepreneurs Exchange
Value with Their Community (
Laura Blomquist and Spencer Imel)
Value Creation in Markets
Brain Waves Predict Success of New Fashion Products: A practical Application
for the Footwear Retailing Industry (Davide Baldo, Hirak Parikh, Yvonne
Piu, and Kai-Markus Muller)
Value Creation in International Physical Retailing (Werner Reinatz and Monika
What Value Does the Pharmaceutical Industry Bring to Health Care? (David Laws)
Value Creation and Customers
Value Promise versus Value Delivery (Ajit Rao)
Powered by Customers: Relationship Is Key to Surviving 100 Years in Business
Strategic Customer Brand-bonding: Building Personalized Value and Loyal Behaviour
through Obsessive Focus, Disicipline, and Innovative and Engaging Communications
( Michael Lowenstein)
Service Integrated Relationships (SIR): A Strategic Process Framework for
Managing the Customer as a Resource (Olaf Hermans)
Boundary Risk and What It Means for Value Creation (Andrew Rudin)
Interview with an SME Company on Innovation and Value Creation: (Zane Cycles)
Interview with Dr. Jagdish Sheth: Author of Several Books and Papers, and
the Recent Book, The Accidental Scholar
Six of the Best Books on Customer Value Creation (David Pinder)
Customer Value Creation International
Do you want to submit an article for our second issue or
beyond? Click submitting
of the Journal of Creating Value
The Journal of Creating Value
will inspire executives and business leaders to generate increased value
driving success for the organization and its stakeholders.
Interrelated issues are:
- Organizations include corporations,
government, education and NGO’s etc,
- What is Value and how to increase
- Measure and use Value to increase
- Employee Value (engagement)
powers customer value, for example by improving
- customer experience
value drives shareholder value by increasing loyalty and market share
get value when their company prospers
- Emotions, and psychic factors
in Value perception
- Value through innovation, knowledge,
technology, product development, people and skills improvement etc.
- Values and Society
- Value Creation
in Education: Value Creation courses and faculty development
up Value Creation Centres
- Value Creation and serving
people and our planet, in ethical, innovative and sustainable ways
get organizations, governments and B schools and educators to think
and modify the
role of a organization and an executive to
create value for the employee, the customer, the partners,
by incorporating corporate consciousness
creation is the basis and the objective of all human activity
What is Value Creation?
Value Creation is a distinctive mind-set. It is a mentality driven by
enhanced self-esteem, awareness and pro-activeness. It goes beyond just
doing your job, it is doing something extra.
Value Creation is executing proactive, imaginative or inspired actions that
increase the net worth of products, services or an entire business to create
better gains or value for Customers, stakeholders and shareholders. Value
Creation stimulates executives and business leaders to generate improved
value for Customers, driving success for the organization and its stakeholders.
Value Creation creates Customer
Customer and Employee Value Creation energizes business leaders to drive
stakeholder and organizational success